Recently in the sophomore CAP class, students were responsible for finding a fun and creative way to sell the importance of having character.  To start, we explored how the agency of Goodby Silverstein & Partners advertised for the dairy industry using the Got Milk? campaign.  Students then expressed their understanding of one of the school's core values: Friendship, Compassion, Respect, Responsibility, Generosity, Self-Discipline, Integrity/Honesty, Cooperation/Community/Acceptance, Optimism,  Grit/Perseverance, by making their own Got Character? campaign.  They were allowed to choose the form of advertisement they wanted to use, and could either work with a group or on their own.  Here are three of the projects: Got Perseverance?, Got Self-Discipline?, and Got Responsibility?.